What you need to know about ‘Transformative Travel’

The story of Street Wisdom’s success captures for me the challenge and opportunity for tourism seeking to become truly transformative. It is not about looking to design products that enable travellers to see even more beautiful, remote, pristine spaces. Nor is it about creating those that provide access to distant peoples and their cultures. It is about finding ways of opening people up and helping them shift their perspectives so they can see the world – all of it, even if it is just the street round the corner from their flat, to be beautiful, unusual, and meriting of curiosity and care.